PROJECT
Laburo
ROLE
UX Designer
DURATION
Oct 2017- Mar 2018
TARGET
B2B LATAM
The research
When doing the benchmark we saw that there are a few job seeking platforms in the market, but when talking to users from those platforms we so many pain points we can fix.
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The problem
Companies that posted jobs on other platforms had the problem that they were getting really random applicants.
And from the job seeker side, users were confused and did not seem enthusiastic about uploading their CV in the platform
About Laburo
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With Laburo people can look for jobs as well as agents or companies can look for great prospects to hire.
User Personas
Conversations and surveys were made to understand how their problem can be solve
LABURO pilot version operational flow
Common user pains
Getting applications from people that are not even in the profession.
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Big companies are attracting all job seekers
Administrate CVs
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Low quality of applicants
“I have jobs posted in all job platforms. The worst part, is the quality
of applicants that you get”
Employer conversation
Job platforms in the market
Site map
Inicial Wireframes
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One of the most common user pains, was the fact that job seekers apply to jobs that without meeting the requirements.
After analyzing, not only the pilot version of Laburo, but also their two competitors, I saw that the problem was in the UI but also in the their main page.
Job seekers were giving all job choices and all company profiles. This leads job seekers to apply for jobs that they wish and think they could work for. It’s like a menu, they choose what ever they want.
How I fixed this issue, was by doing two things:
1) making the job seeker tell the platform “what is their role or profession” and the location of where they want the job.
2) making it longer to apply by not simply post their CV, but they need to create a basic profile. This will also help recruiters to see what's in the market.
This will filter candidates and make them really spend their time and energy to a job.
Final flow
Solution optimization
More and better filters for job applicants
Employer’s can market their companies as equal
Applicants manager is designed to quick analyze all applicants
Better UI will upscale its users quality
LABURO as a solution for both users
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With this new flow, we were able to solve all common user pains.
There are more steps to apply for a job. On other platforms in the market, applying for a job was as simple as pressing SEND CV. This made it difficult for employees to filter not qualified applicants and also was really time consuming, they had to read all applicant’s CVs.
With the new flow, we give hints to every step, not only on how to use them, but what the applicant wan to hear, after all, what employees want is the best applicants available. And the best applicants available are only attracted to companies that encourage them to work with them.
UI improvements
Tell me what and where, and I’ll show you what we have to offer
The UI was changed to more tech trying to attract young professionals, this will make them trust the platform and also want to be part of Laburo.
If you compare the other job platforms in the market, with Laburo, you can see that there is nothing to look for at first sight. job seekers need to put information in order for us to show them what jobs are available.
By doing this, we eliminate applicants that were clicking and applying to what they think they could do.
PREMIUM or BASIC
By choosing the PREMIUM ad option, employees can get twice as much applicants.
Garanteed hire is the service that LABURO offers for employers.
This is part of three packs that are available
APPLICATION SENT IN THREE, SIMPLE, BUT FILTERED STEPS.
Applicants will need to take their time to apply for a job. The same time employers take when they read their CVs.
This will eliminate candidates that are not willing to take their time to apply for a “worthy job”.
Job summary
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Specific questions from employer
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CREATING A PROFILE WILL REDUCE TIME FOR FUTURE JOB APPLICATIONS
This is optional, but it is highly recommended.
Applicants will do it only once and that will save them time.
For the LABURO owner, profiles created help them to gather all data to offer employers their “guaranteed hire” service.
SKILLS
In this section, job seekers will add skills that will help the Laburo’s algorithm to preselect candidates.
PROFILE LEVEL
This encourage job seekers to create a complete profile.
PRIVACY FIRST
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There are three visibility options. Job seekers can control who can see their profile
APPLICANTS MANAGER
Employees can manage and easily control all applicants.
SEARCH APPLICANT
OVERALL
SEND EMAIL TO APPLICANTS
RATE APPLICANT
EXPAND CV
CREATE A NOTE
ADD TO SHORT LIST
DECLINE APPLICATION
QUICK VIEW OF APPLICANT’S SKILLS
EMPLOYER'S DASHBOARD
At the dashboard employers can see an overall of all activities.
Total active ads, ads about to expire, ads expired, drafts.
They can also create a new ad
Contact a Labor agent to get the “guaranteed hire” service.
WE’LL HELP YOU WRITE THE PERFECT JOB APPLICATION
We offer a guided option to help you write your job application.
We’ll give you suggestions on what to write on every box.
There is also a preview mode, to see how your ad will look like.
In addition, employees can create up to 3 critical questions. Job seekers will need to check these, is applicable.
PREVIEW MODE
Employers can see how their ad is looking like, on desktop and mobile.
Takeaways
I had to read a lot, creating the storytelling was a big responsibility. It is all about product knowledge and understanding the prospect buyer.